Think of the top companies that you use, visit, or would like to emulate. People like to purchase or use a service, They usually have a strong brand attached to it. Now even if you are a start-up, SME, Traditional business. You want to build that trust in your company as well. Be it a B2B or a B2C company. Branding will help you in establishing that credibility in your industry.

Who you are as a business, your purpose, and your contribution to the world. Are all created internally in your business, But the external representation of all your ideas and goals should also be represented in your brand. By doing this you would generate new customers by having them believe in your purpose. It also inspires your employees as well.